This Privacy Policy applies to Call Center Resources LLC DBA Lumina CX OS (“we,” “us,” or “our”), operated under Call Center Resources LLC, a limited liability company with its principal place of business in Superior, Wisconsin. This policy governs data collected through luminacxos.com, callcenterr.com, our AI platform (“Sophia AI”), and related services.
1. Information We Collect
1.1 Information You Provide Directly
We collect information you provide when you interact with our platform, including:
- Name, email address, phone number, and business information submitted via forms, chat, or demo booking
- Payment information processed securely through Stripe, Inc. (we do not store card numbers)
- Messages, feedback, and communications you send to Sophia AI or our support team
- Account credentials and profile information for platform users
1.2 Information Collected Automatically
When you visit our websites or use our platform, we automatically collect:
- Device information (browser type, operating system, IP address, device identifiers)
- Usage data (pages visited, time on site, clicks, referral source)
- Cookie data and similar tracking technologies (see Section 7)
- Call and chat interaction logs processed by our AI systems
1.3 Information from Third Parties
We may receive information from third-party sources including:
- Facebook, Instagram, and other social platforms when you interact with our connected pages
- CRM and marketing tools integrated with our platform
- Business information databases used to verify company details
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve our AI platform and services
- Respond to your inquiries and process demo requests
- Send service communications, onboarding materials, and account updates
- Send marketing communications (with your consent and subject to opt-out rights)
- Train and improve our AI models (using aggregated, anonymized data)
- Comply with legal obligations and enforce our Terms and Conditions
- Detect and prevent fraud, abuse, and security incidents
- Analyze usage patterns to improve platform performance
3. SMS / Text Message Communications
📱 IMPORTANT — SMS OPT-IN DISCLOSURE:
By submitting your phone number through our website forms or chat widget, you expressly consent to receive SMS text messages from
Call Center Resources LLC DBA Lumina CX OS at the mobile number provided.
These messages may include: appointment confirmations, demo reminders, platform updates, onboarding communications, and promotional information about Lumina CX OS services.
Message and data rates may apply. Message frequency varies.
Reply
STOP at any time to opt out of all SMS communications. You will receive one confirmation message upon opting out.
Reply
HELP for assistance or contact us at
[email protected].
Your consent to receive SMS messages is not a condition of purchasing any product or service.
4. Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers — vendors who help us operate our platform (hosting, payment processing, email delivery, SMS delivery, analytics). These parties are contractually bound to protect your data.
- Platform integrations — third-party services you connect to our platform (e.g., Google Calendar, Facebook, Stripe) under their own privacy policies.
- Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.
- Legal compliance — when required by law, court order, or governmental authority.
- Protection of rights — to protect the rights, property, and safety of our company, users, or others.
5. Data Retention
We retain personal information for as long as necessary to provide our services and comply with legal obligations:
- Account data: retained for the duration of your account plus 3 years
- Transaction records: retained for 7 years per financial record requirements
- SMS consent records: retained for 5 years per TCPA guidance
- AI interaction logs: retained for 2 years unless you request deletion
- Marketing data: retained until you opt out or request deletion
6. Your Rights and Choices
6.1 California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how we use it
- Request deletion of your personal information (subject to exceptions)
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
6.2 All Users
Regardless of location, you may:
- Access and update your personal information by contacting us
- Request deletion of your personal information
- Opt out of marketing emails by clicking “Unsubscribe” in any email
- Opt out of SMS by replying STOP to any text message
- Request a copy of your data in a portable format
To exercise your rights, contact us at: [email protected]
7. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your preferences and maintain your session
- Analyze website traffic and usage patterns (via analytics tools)
- Deliver relevant content and improve user experience
You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website and platform. We honor Do Not Track signals where technically feasible.
8. Data Security
We implement industry-standard security measures to protect your personal information, including:
- TLS/SSL encryption for data in transit
- Encryption at rest for sensitive data fields
- Access controls and role-based permissions
- Regular security assessments and monitoring
No method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information using commercially reasonable means.
9. HIPAA Notice
Lumina CX OS Enterprise clients in regulated healthcare settings may process Protected Health Information (PHI) through our platform. For these clients, we are prepared to execute a Business Associate Agreement (BAA) as required by HIPAA. Healthcare clients should contact us before transmitting any PHI through the platform. Our standard platform is not configured as a HIPAA-covered entity without an active BAA in place.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately at [email protected].
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised “Last Updated” date. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: